We know, its super confusing out there. Not every jar producer or jar of honey uses the same rating system - and not every rating system is equal. Some are just a content claim. We agree- it doesn’t make your job easy and that’s why we use the UMF ® Grading System. It’s an independent association and industry best practice in New Zealand. The UMF ® Grading System meets a strict Code of Practice set by the UMF Honey Association in NZ, and they conduct regular, independent audits. Buying UMF ® Mānuka honey assures you that you have purchased genuine, quality Mānuka honey from New Zealand. Our UMF ® label proves we’re not just saying it meets the UMF rating - it does. If you’d like to know more, check out our research and explanation of honey grading systems such as MGO and UMF.